BENCHMARKING PROFITS

PHOENIX -- Following research that has reinforced the importance of magazines to the supermarket front end, a study benchmarking the profitability of the category will be discussed during the Retail Conference of the Magazine Publishers of America held here this week."Through the Retail Growth Initiative, debuted at last year's Retail Conference, MPA had identified growth challenges and opportunities

PHOENIX -- Following research that has reinforced the importance of magazines to the supermarket front end, a study benchmarking the profitability of the category will be discussed during the Retail Conference of the Magazine Publishers of America held here this week.

"Through the Retail Growth Initiative, debuted at last year's Retail Conference, MPA had identified growth challenges and opportunities for the industry to address," said the New York-based association's Anne Finn, senio

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