BENEFITS SEEN FROM PET FOOD MERGERS

Supermarket operators will benefit from the recent consolidation in the pet food manufacturing industry, according to industry consultants and securities analysts surveyed by SN.The industry, they predicted, will develop upscale products that compete against pet stores, consolidate weaker brands and stockkeeping units and produce a more aggressive marketing environmentLast month H.J. Heinz Co., Pittsburgh,

Supermarket operators will benefit from the recent consolidation in the pet food manufacturing industry, according to industry consultants and securities analysts surveyed by SN.

The industry, they predicted, will develop upscale products that compete against pet stores, consolidate weaker brands and stockkeeping units and produce a more aggressive marketing environment

Last month H.J. Heinz Co., Pittsburgh, completed its acquisition of the pet food division of Quaker Oats Co.

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