BERRIED TREASURE

Summer berries are taking the lead in the battle for more space in supermarket produce departments.Retailers contacted by SN said they've caught on to the tremendous profit potential offered by summer berries and, as a result, are experimenting with new ways to merchandise the category in order to reap even bigger rewards.According to industry leaders, berries rank well above the average produce items

Summer berries are taking the lead in the battle for more space in supermarket produce departments.

Retailers contacted by SN said they've caught on to the tremendous profit potential offered by summer berries and, as a result, are experimenting with new ways to merchandise the category in order to reap even bigger rewards.

According to industry leaders, berries rank well above the average produce items in gross sales, profitability and sales per square foot.

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