BEST OF THE BEEF

Now that eating beef is chic again, a growing number of supermarket meat departments are rolling out premium products to reach consumers willing to pay more for better quality.Hard-to-find prime, dry aged, natural and even exotic Kobe beef have an enthusiastic following in certain well-to-do markets. Retailers who have introduced the premium products told SN they've had no trouble moving the expensive

Now that eating beef is chic again, a growing number of supermarket meat departments are rolling out premium products to reach consumers willing to pay more for better quality.

Hard-to-find prime, dry aged, natural and even exotic Kobe beef have an enthusiastic following in certain well-to-do markets. Retailers who have introduced the premium products told SN they've had no trouble moving the expensive meats.

"Fifty percent of our beef sales come from dry aged prime," said Lar

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