BEST PRACTICES: RETAILERS AS A HEALTH INFORMATION SOURCE

WASHINGTON -- Any retailer can stock health and diet products -- the more successful operators set themselves apart by offering up-to-date information and educational resources for their customers.The formats for delivering that data may vary, from library-like seating areas with printed literature and dedicated staffers, to simpler stand-up computer stations. However, all in-store information services

WASHINGTON -- Any retailer can stock health and diet products -- the more successful operators set themselves apart by offering up-to-date information and educational resources for their customers.

The formats for delivering that data may vary, from library-like seating areas with printed literature and dedicated staffers, to simpler stand-up computer stations. However, all in-store information services share one common element: consumer trust.

Michael Peet, senior vice presid

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