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Increasingly, retailers are realizing that their store brands, beyond being margin-boosters, can help them stand out from the competition. So developed are some retailers' own-brand products that they've become a destination rather than default purchase.This year's winners of the second Private Label Manufacturers Association's Salute to Excellence Food & Drink Awards testify to that evolution. Many

Increasingly, retailers are realizing that their store brands, beyond being margin-boosters, can help them stand out from the competition. So developed are some retailers' own-brand products that they've become a destination rather than default purchase.

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