BETA-CAROTENE THAT DOESN'T ADD COLOR UNVEILED

NUTLEY, N.J. -- The market potential for beta-carotene-fortified foods is brightening. The ingredient is well publicized as one of the antioxidant nutrients -- those that retard the inevitable cellular breakdown that occurs as we age. However, from a practical standpoint, the incorporation of significant nutritive amounts in food has been limited to dark or highly colored products. Roche Vitamins

NUTLEY, N.J. -- The market potential for beta-carotene-fortified foods is brightening. The ingredient is well publicized as one of the antioxidant nutrients -- those that retard the inevitable cellular breakdown that occurs as we age. However, from a practical standpoint, the incorporation of significant nutritive amounts in food has been limited to dark or highly colored products. Roche Vitamins & Fine Chemicals, a division of Hoffmann-La Roche, Nutley N.J., has just introduced a product

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