RETAILERS ARE WAKING UP TO THE benefits of healthy breakfasts. Now that consumers are more aware of the advantages of eating nutritiously, the cereal aisle has taken on a different look. The old standbys of wheat and oats are sharing shelf space with the likes of spelt, kamut, millet and amaranth, in both hot and cold varieties. And in many instances, cereals' sugar content has diminished. These developments have also been healthy for the bottom line.
“The sales are just there,” said