A BETTER DEAL

Manufacturer promotions of the future will most likely be driven by the checkout scanner, not the warehouse order, and retailers are learning how to play by new rules.A growing number of manufacturers consider pay-for-performance their preferred method of conducting promotions because it comes closest to achieving the goals of efficient promotion.Because retailers in pay-on-scan programs receive discount

Manufacturer promotions of the future will most likely be driven by the checkout scanner, not the warehouse order, and retailers are learning how to play by new rules.

A growing number of manufacturers consider pay-for-performance their preferred method of conducting promotions because it comes closest to achieving the goals of efficient promotion.

Because retailers in pay-on-scan programs receive discount allowances on products they sell, rather than on cases they buy,

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