Muffin sales are on the rise again, thanks to improved no-fat formulations, new flavors and aggressive marketing.
It represents a comeback from hard times, in-store bakery executives told SN. The category's traditionally healthy image took a beating after mandatory nutrition labeling called attention to the fat content of many muffins.
Now, sales of many muffins that had taken a significant dip due to Nutrition Labeling and Education Act requirements are springing back. The su