BETTER HEALTH GROUP LAUNCHES PROGRAMS FOR '99

WILMINGTON, Del. -- The Produce for Better Health Foundation has announced its retail marketing programs for 1999, each of which invites retailers to use produce to promote better health among consumers in the store setting.Under the umbrella of "Get Fit With 5 A Day," retail support program elements are available in quarterly segments and urge consumers to eat 5 servings of fruits and vegetables

WILMINGTON, Del. -- The Produce for Better Health Foundation has announced its retail marketing programs for 1999, each of which invites retailers to use produce to promote better health among consumers in the store setting.

Under the umbrella of "Get Fit With 5 A Day," retail support program elements are available in quarterly segments and urge consumers to eat 5 servings of fruits and vegetables a day. Each promotional segment features point of purchase display materials and recipe

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