BETTER MERCHANDISING OF PREPARED FOOD URGED

RANCHO MIRAGE, Calif. -- Supermarkets must improve their handling and merchandising of fresh prepared foods if they hope to compete with retail food-service operators, an industry consultant told the annual meeting here of the Atlanta-based Refrigerated Foods Association."Most supermarkets need to do a better job at store level handling products and maintaining the right temperatures on displays because

RANCHO MIRAGE, Calif. -- Supermarkets must improve their handling and merchandising of fresh prepared foods if they hope to compete with retail food-service operators, an industry consultant told the annual meeting here of the Atlanta-based Refrigerated Foods Association.

"Most supermarkets need to do a better job at store level handling products and maintaining the right temperatures on displays because what the consumer sees doesn't look clean or safe," said Marcia Schurer, presiden

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