BETTER PRICING, PROMOTIONS REQUIRED, SPEAKERS SAY

CHICAGO -- In a society that's increasingly value-driven, traditional high-low price operators are costing themselves profits and failing to create a positive price impression.The solution is not to abandon the high-low strategy, but to retool it behind research, planning and new ideas, according to speakers at the Food Marketing Institute Show here.In a presentation called "Smart Pricing and Promotions:

CHICAGO -- In a society that's increasingly value-driven, traditional high-low price operators are costing themselves profits and failing to create a positive price impression.

The solution is not to abandon the high-low strategy, but to retool it behind research, planning and new ideas, according to speakers at the Food Marketing Institute Show here.

In a presentation called "Smart Pricing and Promotions: How High-Low Retailers Can Rebuild Their Declining Price Images," Josh

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