BETTER SYSTEM IS URGED FOR PRODUCT LAUNCHES

SAN DIEGO -- Developing a better system for introducing products into the marketplace should be one of the next priorities in the industry's Efficient Consumer Response initiative.Product introductions cost the supermarket industry a staggering 10% of total store sales. If the industry truly wants to cut costs, that would be a good place to start, said John Phipps, senior partner at Deloitte & Touche,

SAN DIEGO -- Developing a better system for introducing products into the marketplace should be one of the next priorities in the industry's Efficient Consumer Response initiative.

Product introductions cost the supermarket industry a staggering 10% of total store sales. If the industry truly wants to cut costs, that would be a good place to start, said John Phipps, senior partner at Deloitte & Touche, Wilton, Conn.

Phipps spoke at the Efficient Consumer Response Forum her

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