BETTER TARGETING IN THE CARDS

Thanks to technology, the best is yet to come for in-store coupons. ginning to enhance the effectiveness of these promotions. More importantly, they are resulting in new tactics to benefit retailers, manufacturers and consumers.In the future, said Richard George of Philadelphia-based St. Joseph's University, coupons will tie in more with shopping behavior. "For example, reward people who do certain

Thanks to technology, the best is yet to come for in-store coupons.

ginning to enhance the effectiveness of these promotions. More importantly, they are resulting in new tactics to benefit retailers, manufacturers and consumers.

In the future, said Richard George of Philadelphia-based St. Joseph's University, coupons will tie in more with shopping behavior. "For example, reward people who do certain kinds of things, and compensate people who do other kinds of things. It's

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