BEVERAGE BRIEFS

PEPSI PREPARES FOR A BLOCKBUSTER SUMMERing with promotions this summer. In the largest game-show payoff in history, Pepsi will give 1,000 consumers a chance to compete on a live TV show to win $1 million. The winner can then go on to win $1 billion. The "Pepsi Play for a Billion" promotion will be supported by television, online and print advertising in conjunction with AOL Time Warner and Yahoo!

PEPSI PREPARES FOR A BLOCKBUSTER SUMMER

ing with promotions this summer. In the largest game-show payoff in history, Pepsi will give 1,000 consumers a chance to compete on a live TV show to win $1 million. The winner can then go on to win $1 billion. The "Pepsi Play for a Billion" promotion will be supported by television, online and print advertising in conjunction with AOL Time Warner and Yahoo! A microsite that allows customers to play for the prize, along with front-page adve

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