BEVERAGE BRIEFS

COKE RELOADS WITH POWERADEt-ever movie tie-in for the brand, Coca-Cola has launched The Matrix Reloaded POWERade. The beverage will be available nationwide through next month in conjunction with the film's domestic release on May 15.Reminiscent of the green-colored streaming computer code featured in the Matrix film trilogy, the new POWERade flavor is a combination of black cherry, lime and anise.

COKE RELOADS WITH POWERADE

t-ever movie tie-in for the brand, Coca-Cola has launched The Matrix Reloaded POWERade. The beverage will be available nationwide through next month in conjunction with the film's domestic release on May 15.

Reminiscent of the green-colored streaming computer code featured in the Matrix film trilogy, the new POWERade flavor is a combination of black cherry, lime and anise. New packaging graphics incorporate the streaming computer code design wit

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