BEVERAGE EVOLUTION

Few grocery aisles are more dynamic than beverage. Americans, in search of something new, convenient, and better for them, have moved away from sugary soft drinks in favor of bottled water, energy drinks and teas with a breakneck momentum that's surprised even the most veteran industry observers.Take bottled water, whose share of the U.S. beverage market continues to gain while carbonated soft drinks'

Few grocery aisles are more dynamic than beverage. Americans, in search of something new, convenient, and better for them, have moved away from sugary soft drinks in favor of bottled water, energy drinks and teas with a breakneck momentum that's surprised even the most veteran industry observers.

Take bottled water, whose share of the U.S. beverage market continues to gain while carbonated soft drinks' ebbs. Beverage Marketing Corp. predicts that water's share will reach almost 29% by

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