BEVERAGE MAKERS HONORED FOR ETHNIC ADS

NEW YORK -- Beverage makers, led by PepsiCo, Purchase, N.Y., were honored for using advertising campaigns with an ethnic slant during a recent recognition ceremony held by The Advertising Club here.Pepsi, with agency Dieste & Partners, Dallas, won in the Hispanic category for television and radio ads that promoted Frito-Lay's Doritos and Pepsi as a natural go-together.The campaign also included point-of-purchase

NEW YORK -- Beverage makers, led by PepsiCo, Purchase, N.Y., were honored for using advertising campaigns with an ethnic slant during a recent recognition ceremony held by The Advertising Club here.

Pepsi, with agency Dieste & Partners, Dallas, won in the Hispanic category for television and radio ads that promoted Frito-Lay's Doritos and Pepsi as a natural go-together.

The campaign also included point-of-purchase materials and merchandising. "The core idea is that Doritos

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