BEYOND ORGANIC

For any of the remaining cynics who thought that the natural and organic foods movement was a fad, Burger King's announcement last month that it planned to increase its purchases of cage-free eggs and begin sourcing pork from producers that don't confine sows in gestation crates may have come as a bit of a shock. For others, the fast-food giant's decision was a simple matter of supply and demand.

For any of the remaining cynics who thought that the natural and organic foods movement was a fad, Burger King's announcement last month — that it planned to increase its purchases of cage-free eggs and begin sourcing pork from producers that don't confine sows in gestation crates — may have come as a bit of a shock.

For others, the fast-food giant's decision was a simple matter of supply and demand. Consumers are showing more and more interest in how their food is raised, handled and

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