BEYOND THE SEASONS

Aggressive merchandising and cross-merchandising of seasonal goods represents retailers' best chance to overcome declines in other nonfood areas.That is the top-line finding of the latest study from the Educational Foundation of GMDC, Colorado Springs, which will be released during GMDC's General Merchandise Marketing Conference in Orlando, Fla., this weekend. The comprehensive report reprises a topic

Aggressive merchandising and cross-merchandising of seasonal goods represents retailers' best chance to overcome declines in other nonfood areas.

That is the top-line finding of the latest study from the Educational Foundation of GMDC, Colorado Springs, which will be released during GMDC's General Merchandise Marketing Conference in Orlando, Fla., this weekend. The comprehensive report reprises a topic first broached by GMDC 10 years ago, but ranges further to encompass technological

Register to view the full article

test - Advanced Registered User

Already a member? .