BEYOND THE WEB

CORONADO, Calif. -- Information systems executives are reigning over a world in which virtually every aspect of traditional supermarket business practices is changing from top to bottom.Old assumptions about how business should be conducted -- from retaining loyal customers and winning new shoppers to working and communicating with trading partners -- are falling rapidly by the wayside.The burgeoning

CORONADO, Calif. -- Information systems executives are reigning over a world in which virtually every aspect of traditional supermarket business practices is changing from top to bottom.

Old assumptions about how business should be conducted -- from retaining loyal customers and winning new shoppers to working and communicating with trading partners -- are falling rapidly by the wayside.

The burgeoning role of the Internet, the quest to implement cost-efficient and highly effe

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