BI-LO CHANGES PRIVATE LABEL

GREENVILLE, S.C. -- Bi-Lo here has changed the name and image of its private-label health and beauty care line, said Ron Hall, director of private brands for the 260-store chain.The new label, Finast, has replaced the Bi-Lo private brand. The move is part of a chainwide effort to switch to the Finast label at four of the U. S. divisions of Ahold USA, Parsippany, N. J., owned by Royal Ahold, Netherlands.

GREENVILLE, S.C. -- Bi-Lo here has changed the name and image of its private-label health and beauty care line, said Ron Hall, director of private brands for the 260-store chain.

The new label, Finast, has replaced the Bi-Lo private brand. The move is part of a chainwide effort to switch to the Finast label at four of the U. S. divisions of Ahold USA, Parsippany, N. J., owned by Royal Ahold, Netherlands. Other divisions merchandising the label are Edwards Super Food Stores, Windsor Lo

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