BI-LO LAUNCHES NEW BONUS CARD PROGRAM

MAULDIN, S.C. -- Bi-Lo here has launched a frequent-shopper card program, making it the third chain within the Ahold organization to do so.Bi-Lo's preferred-customer program, which began six weeks ago, follows a frequent-shopper card program launched last year at Finast Friendly Markets, Maple Heights, Ohio. Stop & Shop Cos., acquired by Ahold USA, Atlanta, in late July 1996, also has a frequent-shopper

MAULDIN, S.C. -- Bi-Lo here has launched a frequent-shopper card program, making it the third chain within the Ahold organization to do so.

Bi-Lo's preferred-customer program, which began six weeks ago, follows a frequent-shopper card program launched last year at Finast Friendly Markets, Maple Heights, Ohio. Stop & Shop Cos., acquired by Ahold USA, Atlanta, in late July 1996, also has a frequent-shopper card program.

A company source familiar with the programs said the th

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