BIG 10 MARKET BASKET

Guaranteed traffic and innovative marketing strategies are keeping supermarkets firmly rooted in health and beauty care. Even so, mass merchants continue to grab share of all HBC categories at the expense of food and drug channels. "Mass has a lot going for it -- price, variety and merchandising," said Don Stuart, partner at Cannondale Associates, a Wilton, Conn.-based consulting firm. "But the food

Guaranteed traffic and innovative marketing strategies are keeping supermarkets firmly rooted in health and beauty care. Even so, mass merchants continue to grab share of all HBC categories at the expense of food and drug channels. "Mass has a lot going for it -- price, variety and merchandising," said Don Stuart, partner at Cannondale Associates, a Wilton, Conn.-based consulting firm. "But the food channel will always have foot traffic to draw on."

Stuart sees opportunity for superma

Register to view the full article

Already a member? .