BIG BEAR EMBRACES TRIAL OF IN-HOUSE VIDEO RENTAL

COLUMBUS, Ohio -- Big Bear Stores here, in a test program, has opened its first video rental department that will be run in-house, rather than by a rack jobber. "The Hilliard Big Bear video department is a test," said Karen Bennett, spokeswoman. Bennett also confirmed the retailer will be running the department on its own. She would not comment further. Switching from a racked to an in-house program

COLUMBUS, Ohio -- Big Bear Stores here, in a test program, has opened its first video rental department that will be run in-house, rather than by a rack jobber. "The Hilliard Big Bear video department is a test," said Karen Bennett, spokeswoman. Bennett also confirmed the retailer will be running the department on its own. She would not comment further. Switching from a racked to an in-house program enables retailers to gain more control over their video programs and increase new release dept

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