BIG BITE

Plain, glazed or dipped; twisted or flat -- doughnuts are selling hot in the in-store bakery again, and retailers are at the front of the line. The question they've had to ask themselves is: How best to order -- scratch or outsource?Retailers know there's plenty of profit potential in a well-run program. Consumers spent nearly $301.5 million on doughnuts and crullers in 2000, according to the ACNielsen

Plain, glazed or dipped; twisted or flat -- doughnuts are selling hot in the in-store bakery again, and retailers are at the front of the line. The question they've had to ask themselves is: How best to order -- scratch or outsource?

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