BIG BUSINESS

Babies are staying in their diapers longer, and that's good news for retailers.Larger diapers for older babies are helping to grow the diaper category, as are consumer demands for disposable diapers with special purposes -- for example, to function as swimming trunks.According to the American Academy of Pediatrics, Chicago, fewer than one-third of today's American babies are toilet trained by age

Babies are staying in their diapers longer, and that's good news for retailers.

Larger diapers for older babies are helping to grow the diaper category, as are consumer demands for disposable diapers with special purposes -- for example, to function as swimming trunks.

According to the American Academy of Pediatrics, Chicago, fewer than one-third of today's American babies are toilet trained by age two. By comparison, in 1961, 90% of all 2-year-olds were toilet trained.

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