THE BIG CHEESE

The already fine line between splurging on gourmet cheese and making an everyday cheese purchase was rendered nearly indistinguishable in 2000, with more and more people seeing the dairy-case delectables as an everyday treat, boosting sales and re-invigorating the category.t the exception," agreed Judy Creighton, co-manager of Creighton's Cheese Fine Foods, San Francisco.According to USADATA Consultant

The already fine line between splurging on gourmet cheese and making an everyday cheese purchase was rendered nearly indistinguishable in 2000, with more and more people seeing the dairy-case delectables as an everyday treat, boosting sales and re-invigorating the category.

t the exception," agreed Judy Creighton, co-manager of Creighton's Cheese Fine Foods, San Francisco.

According to USADATA Consultant and Market Research reports, retail sales of specialty cheeses will reach

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