THE BIG DEBATE

Big packages of frozen vegetables are producing a mixed bag of retail sales.In interviews with more than a dozen frozen-food buyers from across the nation, SN found wide differences of opinion regarding the trend's current impact on sales, and its likely disposition in the future.Most retailers offering the products said they are pleased with the results, but even they are proceeding carefully with

Big packages of frozen vegetables are producing a mixed bag of retail sales.

In interviews with more than a dozen frozen-food buyers from across the nation, SN found wide differences of opinion regarding the trend's current impact on sales, and its likely disposition in the future.

Most retailers offering the products said they are pleased with the results, but even they are proceeding carefully with expansion. Some who have yet to offer the larger sizes said they're wait

Register to view the full article