BIG DISPLAY SPURS BIG PICK-A-MIX SALES

QUINCY, Ill. -- A Supervalu retailer here sold more than 2,000 cases of E. J. Brach's Pick-a-Mix candy from a single store in a three-week period.The retailer, Niemann Foods here, sold the candy as part of E.J. Brach's Summer Safari promotion from a record-setting mass display of the product.The display, which used 3,000 cases of product, was centered around a jungle safari theme, complete with a

QUINCY, Ill. -- A Supervalu retailer here sold more than 2,000 cases of E. J. Brach's Pick-a-Mix candy from a single store in a three-week period.

The retailer, Niemann Foods here, sold the candy as part of E.J. Brach's Summer Safari promotion from a record-setting mass display of the product.

The display, which used 3,000 cases of product, was centered around a jungle safari theme, complete with a four-wheel drive vehicle and stuffed jungle animals. It was set up in Niemann's

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TAGS: Supervalu