'BIG DOG'

Suppose there were a major product category that was consistently underplayed in supermarkets. And further suppose that category was experiencing erosion from specialty and mass channels, but that those same channels trembled at the prospect that supermarkets could easily recover all that has been lost, and blow them away.That category exists, and it's home video. The untapped potential of supermarket

Suppose there were a major product category that was consistently underplayed in supermarkets. And further suppose that category was experiencing erosion from specialty and mass channels, but that those same channels trembled at the prospect that supermarkets could easily recover all that has been lost, and blow them away.

That category exists, and it's home video. The untapped potential of supermarket home video was explained in some detail by Mike Saksa, vice president for marketing

Register to view the full article

test - Advanced Registered User

Already a member? .