THE BIG PICTURE

Leveraging Loyalty Programssalers are increasingly turning to card-based programs as a means to reward, and retain, their most loyal -- and most profitable -- customers.Do you currently offer a card-based electronic shopper-loyalty program?Total Retailers WholesalersYes 51.0% 47.9% 60.9%No 49.0% 52.1% 39.1%Growth prospects for frequent-shopper programs look strong, with more than half of respondents

Leveraging Loyalty Programs

salers are increasingly turning to card-based programs as a means to reward, and retain, their most loyal -- and most profitable -- customers.

Do you currently offer a card-based electronic shopper-loyalty program?

Total Retailers Wholesalers

Yes 51.0% 47.9% 60.9%

No 49.0% 52.1% 39.1%

Growth prospects for frequent-shopper programs look strong, with more than half of respondents planning to either launch o

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