Leveraging Loyalty Programs
salers are increasingly turning to card-based programs as a means to reward, and retain, their most loyal -- and most profitable -- customers.
Do you currently offer a card-based electronic shopper-loyalty program?
Total Retailers Wholesalers
Yes 51.0% 47.9% 60.9%
No 49.0% 52.1% 39.1%
Growth prospects for frequent-shopper programs look strong, with more than half of respondents planning to either launch o