FRESNO, Calif. -- Large displays in the produce department are the key to pistachio sales, according to a study conducted for the California Pistachio Commission here.
increases of 700% or more. "Big. Bright. Creative. Anything to attract attention," commission spokeswoman Lisa Bihn said of the most successful displays that were included in the study.
Consumers classify pistachios as impulse purchases; they don't include pistachios on their shopping list, according to the stud