BIG PISTACHIO DISPLAYS HELP SALES: STUDY

FRESNO, Calif. -- Large displays in the produce department are the key to pistachio sales, according to a study conducted for the California Pistachio Commission here.increases of 700% or more. "Big. Bright. Creative. Anything to attract attention," commission spokeswoman Lisa Bihn said of the most successful displays that were included in the study.Consumers classify pistachios as impulse purchases;

FRESNO, Calif. -- Large displays in the produce department are the key to pistachio sales, according to a study conducted for the California Pistachio Commission here.

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