BIG PRODUCE DISPLAYS STAND OUT FOR RETAILER

BETHLEHEM, Pa. -- Valley Farm Market's produce sales have blossomed in new, larger quarters set smack in the middle of a very competitive marketplace here.The two-unit independent took a bold step earlier this year when it expanded its flagship location from 23,000 square feet to nearly 70,000 square feet and more than doubled the size of its successful produce department to 8,000 square feet. All

BETHLEHEM, Pa. -- Valley Farm Market's produce sales have blossomed in new, larger quarters set smack in the middle of a very competitive marketplace here.

The two-unit independent took a bold step earlier this year when it expanded its flagship location from 23,000 square feet to nearly 70,000 square feet and more than doubled the size of its successful produce department to 8,000 square feet. All of this occurred in an area dotted with units of Giant of Carlisle, ShopRite, Wegmans a

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