BIG PUSH

In late August, most people think about going back to work or school.Not retailers. They've learned it doesn't pay to wait on building year-end promotion plans. Soft drink makers, brewers, spirits manufacturers and wineries are ramping up their wintertime holiday promotions and just about ready to stake their claim on the valuable display real estate in each supermarket. Retailers need to be ready

In late August, most people think about going back to work or school.

Not retailers. They've learned it doesn't pay to wait on building year-end promotion plans. Soft drink makers, brewers, spirits manufacturers and wineries are ramping up their wintertime holiday promotions and just about ready to stake their claim on the valuable display real estate in each supermarket. Retailers need to be ready to secure the strongest deals that complete their larger total-store strategy.

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