BIG RETAIL CHAINS, BIG RETAIL BRANDS

At major supermarket chains, retail brand programs keep growing more powerful. A retail survey conducted by J.P. Morgan Securities showed gains for most big chains since 1990 in terms of private-label's chunk of the total grocery sales pie. The chains below are ranked by private-label sales as a percentage of total grocery sales in 1993.0.2%Smith's 11.0% 20.0% 20.2%Giant Food 17.5% 19.0% 19.0%Safeway

At major supermarket chains, retail brand programs keep growing more powerful. A retail survey conducted by J.P. Morgan Securities showed gains for most big chains since 1990 in terms of private-label's chunk of the total grocery sales pie. The chains below are ranked by private-label sales as a percentage of total grocery sales in 1993.

0.2%

Smith's 11.0% 20.0% 20.2%

Giant Food 17.5% 19.0% 19.0%

Safeway 15.0% 19.0% 19.3%

American Stores 16.0

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