THE BIG THAW

The frozen pizza category continues to expand and become increasingly competitive as more varieties make their appearance.In Houston and Los Angeles, Kraft has introduced three varieties of frozen pizza targeted to Hispanics, with both Spanish and English wording on the package, including bilingual directions. Frozen pizza sales are increasing about twice as fast among Hispanics as in the general

The frozen pizza category continues to expand and become increasingly competitive as more varieties make their appearance.

In Houston and Los Angeles, Kraft has introduced three varieties of frozen pizza targeted to Hispanics, with both Spanish and English wording on the package, including bilingual directions. Frozen pizza sales are increasing about twice as fast among Hispanics as in the general market, Kraft said.

Many manufacturers are cutting down on oven time and introdu

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