A BIG-TIME PLAY FOR HBC

CINCINNATI -- With the No. 1 U.S. manufacturer of household products turning more of its marketing might to health and beauty care, supermarkets need to take notice as it will impact their business sooner rather than later. In this exclusive interview with SN, Doreen Bayliss, North American manager of health and beauty care at Procter & Gamble here, gives the reasons why HBC has become a priority

CINCINNATI -- With the No. 1 U.S. manufacturer of household products turning more of its marketing might to health and beauty care, supermarkets need to take notice as it will impact their business sooner rather than later. In this exclusive interview with SN, Doreen Bayliss, North American manager of health and beauty care at Procter & Gamble here, gives the reasons why HBC has become a priority for P&G, and explains the importance of this move for supermarkets.

SN: Why have

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