BIG V STRIKES BACK TO PROTECT NONFOOD TURF

PHILADELPHIA -- Facing attacks from alternative formats in traditional nonfood departments, Big V Supermarkets, Florida, N.Y., counterattacked with strategies to keep its nonfood competitive.The chain, which operates 31 stores in New York, Connecticut and New Jersey under the ShopRite banner, began an every-day-low-price policy and applied category management to what it considers nonfood power categories.The

PHILADELPHIA -- Facing attacks from alternative formats in traditional nonfood departments, Big V Supermarkets, Florida, N.Y., counterattacked with strategies to keep its nonfood competitive.

The chain, which operates 31 stores in New York, Connecticut and New Jersey under the ShopRite banner, began an every-day-low-price policy and applied category management to what it considers nonfood power categories.

The retailer was spurred to action when a Super Kmart Center opened dir

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