BIG Y FOODS TOUTS VALUE MEALS IN ITS AD CIRCULAR

SPRINGFIELD, Mass. -- Big Y Foods here is looking to get a bigger slice of the meals business with ads featuring bundled "value meals," and it's working, officials said.In fact, since the chain began running "value meal" ads eight months ago, sales of the featured items -- slices of pizza, grinder sandwiches, and corned beef and pastrami sandwiches -- have risen at least 25%, said Scott Ruth, vice

SPRINGFIELD, Mass. -- Big Y Foods here is looking to get a bigger slice of the meals business with ads featuring bundled "value meals," and it's working, officials said.

In fact, since the chain began running "value meal" ads eight months ago, sales of the featured items -- slices of pizza, grinder sandwiches, and corned beef and pastrami sandwiches -- have risen at least 25%, said Scott Ruth, vice president of meat and specialty departments for the 44-unit chain.

"Not only ha

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