BIG Y, H-E-B PLAN PRICE OPTIMIZATION SOFTWARE

SPRINGFIELD, Mass. -- Big Y Foods here and H.E. Butt Grocery Co., San Antonio, are planning to employ price optimization software, suggesting that the technology, which helps retailers determine pricing based on demand, is beginning to pick up steam in the grocery segment.Big Y will begin piloting a price optimization application at 10 stores next month. Phill Schneider, vice president, center store,

SPRINGFIELD, Mass. -- Big Y Foods here and H.E. Butt Grocery Co., San Antonio, are planning to employ price optimization software, suggesting that the technology, which helps retailers determine pricing based on demand, is beginning to pick up steam in the grocery segment.

Big Y will begin piloting a price optimization application at 10 stores next month. Phill Schneider, vice president, center store, said he expects to see a positive gain to the bottom line "almost immediately."

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