Big Y Launches Card-Less POS Discount Program

SPRINGFIELD, Mass. Big Y here earlier this month became the first U.S. retailer to launch a chainwide electronic coupon program that provides discounts on selected items automatically at the POS without scanning a loyalty card, according to Unicous, Chicago, provider of the program. Seventeen manufacturers, each having category exclusivity, are providing discounts on 91 items in the initial one-month

SPRINGFIELD, Mass. — Big Y here earlier this month became the first U.S. retailer to launch a chainwide electronic coupon program that provides discounts on selected items automatically at the POS without scanning a loyalty card, according to Unicous, Chicago, provider of the program.

Seventeen manufacturers, each having category exclusivity, are providing discounts on 91 items in the initial one-month promotion, called EZ-PIC. Participating manufacturers include Seneca Foods,

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