BIG Y SETS OUT OWN-LABEL ORGANIC BREADS

SPRINGFIELD, Mass. -- Big Y Foods here has added a line of certified organic breads under its own private label in the in-store bakeries of selected stores.The chain introduced the bread in nine varieties at 12 of its stores last month and is considering rolling it out to additional units."We're taking a look at sales right now. They're good, but it's too early to tell [whether to put the product

SPRINGFIELD, Mass. -- Big Y Foods here has added a line of certified organic breads under its own private label in the in-store bakeries of selected stores.

The chain introduced the bread in nine varieties at 12 of its stores last month and is considering rolling it out to additional units.

"We're taking a look at sales right now. They're good, but it's too early to tell [whether to put the product into additional stores]," said John Schnepp, director of in-store bakeries at t

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