SPRINGFIELD, Mass. -- Big Y Foods here has targeted rice as a destination department and vehicle to grow Center Store sales.
For the past two years, Big Y has been adding Rice of the World departments -- featuring over 235 stockkeeping units of rice merchandised in a 32-linear-foot space -- to all new and remodeled stores. The latest department opened last month in Big Y's newest store, in Newtown, Conn.
Anchoring the middle of the department are gravity-fed bulk bins where ei