BIG Y IS TARGETING ITS RICE DEPARTMENTS AS DESTINATIONS

SPRINGFIELD, Mass. -- Big Y Foods here has targeted rice as a destination department and vehicle to grow Center Store sales.For the past two years, Big Y has been adding Rice of the World departments -- featuring over 235 stockkeeping units of rice merchandised in a 32-linear-foot space -- to all new and remodeled stores. The latest department opened last month in Big Y's newest store, in Newtown,

SPRINGFIELD, Mass. -- Big Y Foods here has targeted rice as a destination department and vehicle to grow Center Store sales.

For the past two years, Big Y has been adding Rice of the World departments -- featuring over 235 stockkeeping units of rice merchandised in a 32-linear-foot space -- to all new and remodeled stores. The latest department opened last month in Big Y's newest store, in Newtown, Conn.

Anchoring the middle of the department are gravity-fed bulk bins where ei

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