SPRINGFIELD, Mass. -- Big Y Foods here wrapped up a two-year fund-raising program using point-of-sale data to award $1.7 million in equipment to area schools.
Under the program, a software package allowed store registers to record the point value of each eligible product purchased by participating customers. The software program, Education Express, was designed to replace inefficient fund-raising methods, Big Y spokeswoman Claire D'Amour said. The retailer has run previous school fund