BIG Y, VETS TEAM UP FOR HEALTH OF PETS AND CATEGORY

SPRINGFIELD, Mass. -- Big Y Foods here is the latest supermarket chain to run veterinarian supported pet care events in an effort to go head to head with the category killer superstores.The programs are designed to focus shopper attention on the chain's pet care department as well as responsible animal care.Big Y, in an alliance with some 200 participating local veterinarians, offered the chain's

SPRINGFIELD, Mass. -- Big Y Foods here is the latest supermarket chain to run veterinarian supported pet care events in an effort to go head to head with the category killer superstores.

The programs are designed to focus shopper attention on the chain's pet care department as well as responsible animal care.

Big Y, in an alliance with some 200 participating local veterinarians, offered the chain's Express Savings Club Card customers pet ID microchip implants for $20, which wa

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