BIG Y'S NEW FRESH CONCEPT

SPRINGFIELD, Mass. - With its debut of Fresh Acres on Oct. 19, Big Y here entered the growing ranks of traditional grocery retailers that are branching out with fresh-organic formats to capture some of the spending going to the "super natural" chains - Whole Foods and Wild Oats.With neither of the national super natural chains in the Springfield area yet, the timing appears right for Big Y to venture

SPRINGFIELD, Mass. - With its debut of Fresh Acres on Oct. 19, Big Y here entered the growing ranks of traditional grocery retailers that are branching out with fresh-organic formats to capture some of the spending going to the "super natural" chains - Whole Foods and Wild Oats.

With neither of the national super natural chains in the Springfield area yet, the timing appears right for Big Y to venture into the realm of healthy, good-for-you foods.

Gary Giblen, senior vice pres

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