A BIGGER BUNDLE

Many grocers have watched their share of sales in the diaper category increasingly diminish as discount merchandisers, who typically have more clout with manufacturers, offer significantly lower prices. As a result, some supermarkets are fighting back in the most impactful ways they can, delving into baby club programs, some in-store promotions and even emphasizing the variety of diapers they can

Many grocers have watched their share of sales in the diaper category increasingly diminish as discount merchandisers, who typically have more clout with manufacturers, offer significantly lower prices. As a result, some supermarkets are fighting back in the most impactful ways they can, delving into baby club programs, some in-store promotions and even emphasizing the variety of diapers they can offer vs. mass merchants.

Catalina Marketing Corp., St. Petersburg, Fla., a supermarket r

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TAGS: Walmart