BILL TARGETING STUDIOS' MARKETING EFFORTS FACES UPHILL BATTLE

WASHINGTON -- This is one cliffhanger that Hollywood hopes will have a happy ending. As Congress reconvenes Sept. 4 after a summer-long recess, the entertainment industry continues to keep a wary eye on a bill that may completely change the way studios market their movies to youngsters. It could also affect the way retailers market and display movies, music and games.The Media Marketing Accountability

WASHINGTON -- This is one cliffhanger that Hollywood hopes will have a happy ending. As Congress reconvenes Sept. 4 after a summer-long recess, the entertainment industry continues to keep a wary eye on a bill that may completely change the way studios market their movies to youngsters. It could also affect the way retailers market and display movies, music and games.

The Media Marketing Accountability Act (MMAA), a bill supported by Sen. Joseph Lieberman (D-Conn.) along with Sen. Her

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